Laura Champa

Audio Widget on Echo Show

 

Client

Alexa Audio

 

Timeline

2021

 

Role

Design Lead:
Research
Design Strategy
Writing
Visual Design
Production Design

Quick audio playback on a flagship device

Background

In 2021, Alexa launched its flagship wall-mounted Echo Show 15. This device is optimized for household management tasks with a form factor similar to a family bulletin board. A series of new UI patterns were designed and propagated to other devices, including a customizable widget dashboard. I was tasked with creating the Audio team’s music widget for all Hub and FireTV devices.

Goals

Create the first music widget on Alexa, encouraging single-tap playback of recently played and recommended music content.

Increase engagement with recommended content to help customers broaden their music repertoire.

Collaborate with Alexa’s central Devices Design team to inform patterns and requirements for the overall widget gallery as it was being designed.

Streaming providers required attribution within the widget, and a scalable layout was needed to accommodate nine languages for internationalization.

 
 
 

Recommended content

Customers will see personalized recommendations from their preferred music provider when Alexa recognizes them

 
 
 

Recently played content

Finish that podcast episode, listen to the next chapter in your novel, or replay Wonderwall for the billionth time

 
 

No empty pages

If a customer hasn’t listened to music on Alexa yet, the widget displays helpful tips for getting started

 
 

140

Average streaming minutes per customer

4.82 M

Total engaged customers

672 M

Total streaming minutes

09

Launch countries

12

Supported endpoints