The future of grocery shopping

Client

Vectorform

Timeline

2016

Roles

Content research
Storytelling & copywriting
Illustration design

In 2025, grocery stores as we know them will not exist.

Background

Vectorform is a company which excels in transforming businesses for the digital age. In 2016 they sought to demonstrate this expertise in a series of web-based case studies detailing how their team envisioned the future of industries ripe for disruption. I led the research and design efforts to produce the flagship case study: the future of grocery shopping.

Goals

Research and collate trends in the grocery industry to craft a compelling story of potential transformation. Cultivate innovative ideas from designers, strategists, and engineers at Vectorform to showcase the team’s spirit of innovation.

Work in tandem with the company’s global rebranding efforts to establish a design system that could be templated for future case studies.